I still think crowdfunding, either through Kickstarter or some other means is a viable method for Chaosium to raise the cash. I mean - the Kickstarters they had were both funded within hours. What they did after that is where the wheels came off a bit imvho.
I guess my point is that the "what they did after" seems to BE the problem -- and is based on how they customarily do business. That being the case, Kickstarters may not be their cup of tea. They seem to lack the management and communications skills to effectively deal with a major paradigm shift. Historically, they've designed in-house, taking as much time as they needed and only teased the customer base with pre-ads when they were pretty close to delivery. In the case of Kickstarter, they launched at an early stage of development, counting on the money to help them do a better job, but then lacked the "stamina" (for lack of a better word) to manage their audience's whetted appetite and keep them informed.
Now that's not to say that the new, new management can't do a better job in the future, but in my personal experience, there tends to be a certain "corporate mentality" that tends to keep organizations operating in roughly the same way. For example, when I was in the USAF, we used to joke that in STRATCOM (or SAC, before that) everything was "managed by checklist," whereas in Tactical Air Command, everything was "managed by crisis." The same people could switch between the two different organizations (and frequently did), but the organization they worked for at the moment always seemed to force them into the path followed by that particular organization. I've seen it elsewhere in both military and civilian life. My point? Kickstarter clearly has the ability to raise a lot of money quickly for them. But handling the entire process after the campaign closes will require some honest self-appraisal and thought, since the path they followed the last couple of times actually hurt them more than it helped in many ways. For starters, they should probably have things a lot closer to finished on the writing side of the blanket before they launch a Kickstarter, and they should have a firm grasp on what the extra money can bring in terms of improved production quality vice product quantity. They should also have a very firm structure in place to manage the finances, ensure project flow, and enhance communications with the supporting community. Finally, they should do their research BEFORE the KS launches and make sure they have a grip on shipping, production and operational costs that the project will create prior to committing to do it (which will also give them a much more realistic idea of the actual timelines involved -- two years past projected delivery date is a failure in anyone's book).
Anyway, that's what I think.